This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Emma Forward looks at: types of eCommerce products; overview of the main eCommerce platforms; how to attract customers; … Read more
You’ll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google’s own Google Analytics Academy. Everything is free and you can learn at your own pace and level.
As museums look to generate revenue through virtual initiatives, Cuseum highlight six ideas to consider from online events to virtual membership. Tailored for museums across the US but useful wherever you work and whatever part of the sector.
One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As the coronavirus continues to prevent museums and cultural organisations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organisations are embracing the opportunity to … Read more
It covers: Identifying approaches to reaching new or existing audiences with a new or existing offer. Explanation of: market penetration; market development; product development and diversification. Using the Ansoff Matrix to assess and choose potential marketing strategies that best fits your organisation’s overall aims and objectives.
