In this Digital Heritage Lab webinar recording, Paul Blundell explains the role and function of a content management system (CMS). He outlines the pros and cons of Squarespace, Wix and WordPress to help you make an informed decision as to the type of CMS that will help you build a website to meet your organisation’s … Read more
With the internet becoming an ever more visual medium, heritage organisations have the opportunity to bring their subject matter to life with audio, video, and images. What’s more, the tools for creating this content are cheaper and more accessible than they ever have been. In this Digital Heritage Lab webinar recording, Katie Connolly explains the … Read more
People come to our websites looking to complete a task — whether that’s to plan a visit or to learn something. In many cases it’s the first experience someone will have of our organisation. In this Digital Heritage Lab webinar recording, Nicky Hand covers important principles and practical tips for managing a website and creating … Read more
Storytelling is an essential part of all fundraising. You need to tell people why your cause is important, what differentiates it from others and what you need funding for. Language, tone, audience and many other factors can affect the impact your story tells. In this Digital Heritage Lab webinar recording, Helen Jenkins explains the structure for … Read more
In this Digital Heritage Lab webinar recording, Trish Thomas explains how to use the data from free analytics tools for your website and social media channels to help you understand the demographics, behaviours and motivations of your digital audiences. Trish will help you decide which metrics to focus on in Google Analytics and in the … Read more
In this fourth and final Digital Heritage Lab online workshop on digitising collections, Kevin Gosling from the Collections Trust explores how to create your online content as efficiently as possible, not least so that it can be re-used for other projects in the future. Kevin looks at Spectrum guidance on using collections and thinking about … Read more
Engagement with heritage can have a hugely positive impact on our physical, social and mental wellbeing. Based on their learning and experience during their successful project ‘Lost and Found’, Wessex Archaeology have created a guide to help you prepare and deliver a digital heritage wellbeing project.
CRM — customer relationship management — is not just about using a CRM system it’s about building and creating meaningful relationships with your visitors and audiences. In this online masterclass Helen Dunnett and Edward Appleyard provide practical insight into how a CRM strategy can work for a small to medium sized heritage organisation and the … Read more
Just as a physical exhibition might involve many different interpretive techniques, in this Digital Heritage Lab webinar recording, Kevin Gosling from the Collections Trust looks at the many different ways you might present your stories online to help you decide which approaches would be best for your project. He provides ideas on the various formats … Read more
The key to digital storytelling is to forget the word ‘digital’. In this Digital Heritage Lab webinar recording Kevin Gosling from the Collections Trust helps you think about the stories you might tell with your collections, and how to select, test and refine them so they really engage your target audiences. Kevin provides ideas on … Read more