This recording has English subtitles and is four minutes long. Download transcript for How do I tailor my digital content to work across Twitter, Instagram and Facebook? video (Word file 15 KB)
1. Understanding the audiences we serve The last few years have seen a necessary acceleration in the digitisation of the UK heritage sector. From the digital upskilling of employees and volunteers, to providing for digital audiences on an unprecedented scale, these changes have no doubt presented challenges to a fundamentally in-person industry. But there are … Read more
All the resources referred to in this presentation can be found on this website. This video is 12 minutes in length and has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. Download transcript of English captions (Word file 24kb).
1. What is diversity and inclusion, and why should it be a priority for your heritage organisation? From its exploration of our collective pasts to its protection of our public spaces, the UK’s vibrant heritage sector ultimately exists to celebrate our stories as a nation. It is therefore vital that it reflects the diverse makeup … Read more
1. What do we mean by an accessible website? Accessibility is all about recognising the barriers that we, as a society, have put in place; barriers that limit who is able to access and participate in the world. Disabled people, d/Deaf and Hard of Hearing people, people with experiences of mental health challenges, those with … Read more
1. Why is it important to have accessible social media content? With a few quick fixes and easy steps, your organisation’s social media can be made into a much more accessible, inclusive and successful space. And if you get it right, you’ll reap the rewards of creating accessible social media content. The benefits are as … Read more
1. Introduction Retaining digital skills and knowledge when people leave your organisation is very important, especially for heritage organisations where volunteers change and short-term projects abound. In a sector with high turnover – whether its academics moving on or community projects changing over time – organisations must ensure that they share their hard-earned knowledge before … Read more
1. Introduction A digital content strategy is essential in order for your heritage organisation to find, create and share content for your digital platforms. This resource will take you through how to develop a content strategy that works for your organisation and includes some handy templates to get you started. When digital content is created … Read more
1. Introduction Heritage organisations are in the business of telling stories. And there is perhaps no better way to get your story out there than with a podcast. Podcasts are designed to be listened to at your own leisure, they provide ample space for an in-depth discussion online, and they can help you build a … Read more
This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is five minutes long. Download transcript of English captions (Word file 23kb).