Introduction to digital production and streaming for live performance
Social Convention co-founders Natalie Hall and Cimeon Ellerton-Kay guide you through their hard-earned need-to-knows of streaming live performance.
Resources tagged with
How interaction design can make your website more effective
Over and above the look of a website, it’s important to consider the way people can interact with it. Katie Parry from digital agency and arts sector specialists, Supercool, explains what makes interaction design so powerful, and shares some nifty examples.
Digital hybridity: a deep dive from our Covid-19 participation monitor
How are different types of audiences responding to the new ways of engaging with culture that have emerged over the last 18 months? And what does the future of digital or ‘hybrid’ engagement look like? As the sector begins to cautiously reopen, questions remain around audience appetite for continued digital engagement, as well as how … Read more
The AMA MicroDigital Guide to developing personas of your ideal customer
Customer personas can provide a wealth of actionable insight for your organisation. This comprehensive guide by Roisin Kirby, Refresh Marketing, outlines the key steps to get started and is packed with further resources to learn more.
The AMA MicroDigital Guide to writing a website brief
Brian Healy, Head of Agency at Un.titled shares his wealth of experience on what makes a great website brief. This template will guide you through the process. It’s not the definitive list of what you’ll need, but it’s a great starting point and will serve as food for thought.
The AMA MicroDigital Guide to top digital tools and apps. Updated October 2023.
A living guide to the the top digital tools and apps developed as part of the AMA‘s MicroDigital programme. If you use a tool or app to support your digital marketing and engagement that’s not in the Guide do let us know. Updated October 2023 to include AI-driven tools.
The AMA MicroDigital Guide to working with a digital agency
Whatever the digital capabilities you’re dreaming of – be it a new website, ad campaign, app, VR experience or anything else besides – there’s likely to be an abundance of agencies out there keen to deliver it for you. Marketing consultant Becca Pratt has pulled together six of the most important things to address before … Read more
Digital fundraising ― getting started
In this Digital Heritage Lab webinar recording, Zoe Amar provides an introduction to digital fundraising. She looks at how to get started, how to improve your fundraising practice, tips for success, key pitfalls and how to measure success. This resource will give you the building blocks for digital fundraising.
How a local museum used data and insights to develop a focused digital content plan
This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Trish Thomas spoke to Liz Taylor, Curator at Nuneaton Museum & Art Gallery, about how the museum has used data and insights on their audience and digital channels to develop a focused digital content plan to help them engage … Read more
Why you need a website redesign
Digital marketing specialist and freelance blogger Tomas McKannie looks into several main factors that point at website redesign as the solution for improving your website performance, engagement and sales.