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My essential reads: understanding audiences

When we think about audience research, are we hoping to engage people who are new to the arts, deepen the experience of those who already attend, or demonstrate the cultural value of live arts events? Stephanie Pitts shares four recommended reads to help deepen your understanding of audiences, audience engagement and audience research. Read the … Read more

My essential reads: cultural democracy

What is cultural democracy and how have ideas about cultural democracy – from the radical to the pragmatic – influenced policy and practise? David Stevenson shares seven recommended reads on cultural democracy and challenges you to think about how cultural participation is understood and supported in the UK. Our series of My Essential Reads features … Read more

My essential reads: value(s) in cultural participation

Are you thinking about participation and the different values we all bring to our experience of culture? Here are six recommended reads that will help you explore the different meanings people give to ‘participation’ and how this affects the approaches we might take. Our series of My Essential Reads features academics and practitioners sharing their … Read more

What is your core purpose?

In this article, which was originally published in Arts Professional, Michelle Wright from Cause4 asks the question: are vision, mission and values at the heart of good cultural fundraising? Michelle explains why arts organisations need to be clear about their fundamental purpose; that vision, mission and purpose states the organisation’s essence, character and direction.

Regeneration through cultural investment

Twenty years ago Salford City Council had the ambitious plan to regenerate a working dock and The Lowry project was born. This area is now one of the most significant cultural and media destinations in the world and the fastest growing visitor destination in the UK. In this article, Julia Fawcett discusses The Lowry’s impact … Read more

Cultural tourism and its effect on Britain

Cultural tourism is able to deliver things which few other sectors can. It brings our country to life and encourages people to visit our shores, it develops a sense of community and attracts visitors to disparate parts of our nation. It cultivates the creativity that underpins our wider industrial efforts. Jonathan Mountford takes a look … Read more

Measuring the intrinsic value of culture

This paper argues that the reluctance to use rigorous economic methods has hindered, rather than helped, the case for the arts. It seeks to demonstrate how economics can provide the tools to ‘measure’ and validate the intrinsic value of art.

How to understand and communicate the value of your programmes

Can you say what value your organisation adds to people’s lives?  How do you use that knowledge strategically to build lasting relationships with audience members? How we think about and talk about the art we produce has a direct impact on the levels of support we can expect from our audiences; here we find out … Read more