In a connected world, managing your corporate reputation and brand has become more complex. Several short case studies are used to illustrate approaches some organisations are taking – in particular how reputation impacts on our approaches to development and corporate sponsorship.
How action research can help an organisation develop a better understanding of its visitors, broaden its audiences and explore new ways of communicating with them. Based on a case study of West Yorkshire Playhouse’s recently-launched programme of audience-focused action research.
Community engagement – learning, participation, education and outreach – is a vital way of tapping into communities around the arts. This guide explains, using case study examples from the Welsh National Opera and Museums at Night, how to better engage with communities to encourage audiences to take risks, and to get the community involved in … Read more
Effective marketing campaigns to capture audience interest and attention and increase attendance. Looks at the competition for people’s leisure time and limited disposable income, and explores how marketing campaigns and communications can be made to stand out from the crowd. A case study of The Lowry, Manchester.
Transcript of a presentation on copywriting and creating ideas for the social web.