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Taking an audience snapshot #ADA

The second blog by Kim Watson, Digital Marketing Manager, Royal Philharmonic Orchestra  as part of her Fellowship at the Audience Diversity Academy 

How to… create a successful survey

Laura Cusick, Research Executive at thrive, the Belfast-based audience development agency guides as through what makes a great survey and how quantitative research can give you the insight you need.

Outdoor Arts Audience Report 2018

This report has been produced by The Audience Agency in partnership with Outdoor Arts UK. “The work challenges and entertains; it is our most inclusive and empowering art form; it captivates communities and inspires innovation and cohesion.” Outdoor Arts UK

How to use research to inform marketing campaigns

How to use research to inform marketing campaigns Leo Sharrock looked at what information is readily available for arts organisations to help them segment their audiences, visitors and participants according to their lifestyles and attitudes. Many factors influence consumer behaviour and this AMA conference session explored how we should take these into account to inform ... Read more

Think piece: Power Up

Chrissie Tiller re-evaluates what we mean by offering people access to culture. This Creative People and Places (CPP) case study is an attempt to contextualise the journeys being made by participants, artists, partners and teams on the CPP programme.