Who’s coming? Respectful audience surveying toolkit

Who’s coming? Respectful audience surveying toolkit

Nina Simon


A practical toolkit by OF/BY/FOR ALL with Slover Linett aimed at making audience research easier.

Do you know who's coming to your events and programs - and who isn't?

Most cultural and civic institutions don't have high- quality data on participants . For many, collecting demographic data sounds intimidating, expensive, and complicated.

We've felt this pain. We've worked with funders and consultants to design scientifically-valid survey methods. We've agonized about how to ask sensitive questions about race or class to perfect strangers. And we've struggled to capture data with staff and volunteers - none of whom are professional researchers or data analysts.

But we've also seen the incredible benefit of having good demographic data on our participants. We've seen it smash assumptions and stereotypes. We've seen it change conversatio ns with trustees and funders. We've seen it influence program decisions.

And so we came together - a group of practitioners from OF/BY/FOR ALL and researchers from Slover Linett Audience Research - to write this toolkit.

We wrote this kit to give you an easy, step-by-step guide to collecting high-quality participant data . You can use it to create a plan, build a survey, and start collecting data right away.

What gets measured gets done. When you measure demographic data, it accelerates your ability to make positive, inclusive change.

Here's what you'll get using this toolkit`;

  • A practical guide to collecting audience data at live events
  • A survey template and question bank
  • Tips and tools so you can ensure that the data you capture is reliable
  • Empowerment for you, your team and volunteers to collect audience data in a variety of settings
  • A catalyst for conversations about who is and who isn't participating with your organisation

Download the toolkit


Resource type: Guide/tools | Published: 2019