An essential guide to learning how to speak fluent ‘Artistic Director’, enabling you to build a positive working relationship with the person who programmes your venue. Respecting each others skills and experience, putting art and audiences on an equal footing, using the audience to influence programming policy and allowing real and authentic CRM practices to … Read more
What do you get when 12 leading arts innovators get together in a room to discuss audience engagement with artistic excellence? Answer: a thought provoking, insightful and creative view of modern programming, marketing and communication practices in the arts, where value, quality and excellence take centre stage.
How action research can help an organisation develop a better understanding of its visitors, broaden its audiences and explore new ways of communicating with them. Based on a case study of West Yorkshire Playhouse’s recently-launched programme of audience-focused action research.
Jo Taylor, then Head of Marketing and Louise Miles Crust, Artistic Programme Manager – Wales Millennium Centre share their experience of the restructure of Wales Millennium Centre – bringing its arts and programming elements together.
How to develop an organisation that is artistically-led and audience focused. Jodi Myers explains the importance of dialogue between the marketing and programming departments in arts organisations, seeing this as the key to developing ‘the audience for the art, and the art for the audience’.
Report from an AMA away day on developing an audience focused organisation.