Explore Welsh National Opera’s approaches to reaching new audiences and delve into the evaluation of Classic FM-supported concerts in this presentation by Lucy Shorrocks and Giles Pearman.
This seminar report from the AMA Museums and Galleries Marketing Day explores a proposed national framework for supporting museums, libraries and archives through a business-planning model of audience development.
Learn how the Philharmonia Orchestra prepared their audience development bid to Arts Council England’s Strategic Touring Fund. Find out what was learned about the process, even before the success of the application was determined.
Boost your confidence in audience development with this practical toolkit, which covers definitions and key principles and provides guidance on writing and delivering an audience development strategy.
Discover arguments for focusing on cultural diversity, examples of good practice and practical advice for marketing, management and audience development in this comprehensive guide.
Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.