How to optimise audience engagement online
Build a closer and stronger relationship with your audience with tips from this presentation by Vicki Allpress Hill.
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How to conduct a digital marketing audit
Useful for anyone creating a marketing or audience development strategy, this one-page guide visually outlines the steps to take during a digital marketing audit.
How to take useful measures on social media and online activity
From realising what you want to achieve from your online and social media marketing activity, to setting measurable objectives and KPIs, to explaining some tools for how to measure them, this is a wise overview from an experienced consultant working in the commercial arena and with the Culture 24 digital measuring project. It will help … Read more
Success with social media
The New York Public Library (NYPL) describes how they achieved success with social media to reach new audiences and public engagement. Starting out with Twitter and Facebook, then developing a social media strategy which entailed setting SMART objectives(based on KPI’s), achieving internal ‘buy-in’, governance model (‘hub and spoke’), finding the ‘right’ member of staff for each social media platform (e.g. tweeting, … Read more
Measuring the effectiveness of digital innovation
In order to see whether digital marketing efforts are working, cultural organisations have to measure the right things and use the right tools. This article looks at two case studies: one of a group of major UK institutions conducted by Culture 24, and another by The Powerhouse Museum in Sydney. It looks at how to choose the … Read more