How to effectively and collaboratively market touring work

How to effectively and collaboratively market touring work

By The Audience Agency


This guide provides useful resources and signposting for carrying out effective tour marketing in collaboration with venues. You'll find a checklist of tips - such as sharing the effort between the touring company and the venue - along with online links to other guides such as how to develop a marketing plan when your work is on tour.

Always have your copy read by someone not expert in marketing or your artform - think about the messages that will appeal to non-artform specific audiences or first time attenders

- Use social media intelligently – it’s about building relationships
- Evaluate experiences between companies and venues

For a guide to developing a marketing plan use This Way Up, A flat-pack guide to marketing the arts, by Caroline Griffin for the Arts Marketing Association

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Collaboration Touring
Resource type: Guide/tools | Published: 2013