How to effectively and collaboratively market touring work
This guide provides useful resources and signposting for carrying out effective tour marketing in collaboration with venues. You'll find a checklist of tips - such as sharing the effort between the touring company and the venue - along with online links to other guides such as how to develop a marketing plan when your work is on tour.
Always have your copy read by someone not expert in marketing or your artform - think about the messages that will appeal to non-artform specific audiences or first time attenders
- Use social media intelligently – it’s about building relationships
- Evaluate experiences between companies and venues
For a guide to developing a marketing plan use This Way Up, A flat-pack guide to marketing the arts, by Caroline Griffin for the Arts Marketing Association www.a-m-a.org.uk/