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CultureHive > Guide/Toolkit > How to effectively and collaboratively market touring work
15th April 2013 Sara Lock

How to effectively and collaboratively market touring work

By: The Audience Agency


This guide provides useful resources and signposting for carrying out effective tour marketing in collaboration with venues. You’ll find a checklist of tips – such as sharing the effort between the touring company and the venue – along with online links to other guides such as how to develop a marketing plan when your work is on tour.

Always have your copy read by someone not expert in marketing or your artform - think about the messages that will appeal to non-artform specific audiences or first time attenders

- Use social media intelligently – it’s about building relationships
- Evaluate experiences between companies and venues

For a guide to developing a marketing plan use This Way Up, A flat-pack guide to marketing the arts, by Caroline Griffin for the Arts Marketing Association www.a-m-a.org.uk/

| Published:2013

Smart tags: touring collaboration