What makes people visit a museum, library or archive?
What makes people visit a museum, library or archive?
By
Ailbhe McNabola
SUMMARY
An overview of research into the activities that are most likely to increase attendance and participation in museums, libraries and archives. It tells us about typical non-users and users, and looks at the activities which work best with current non-users and which work with users to increase the frequency of their visits.
Renaissance Hub Museums attribute much of the growth in visitor numbers to an increased “audience focus” – including the effective use of marketing communications, the development of permanent collections, the staging of touring exhibitions, capital development and the development of secondary facilities, and the funding of posts relating to both product and audience development.
Resource type: Research | Published: 2013
