CultureHive > Research > What makes people visit a museum, library or archive?
22nd October 2013 Sara Lock

What makes people visit a museum, library or archive?

By: Ailbhe McNabola

An overview of research into the activities that are most likely to increase attendance and participation in museums, libraries and archives. It tells us about typical non-users and users, and looks at the activities which work best with current non-users and which work with users to increase the frequency of their visits.

Renaissance Hub Museums attribute much of the growth in visitor numbers to an increased “audience focus” – including the effective use of marketing communications, the development of permanent collections, the staging of touring exhibitions, capital development and the development of secondary facilities, and the funding of posts relating to both product and audience development.

| Published:2013

Smart tags: segmentation research libraries

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