To Boldly Go: Sharing innovation and best practice

To Boldly Go... was an AMA day event that focused on innovation.

It included six presentations, a number of which were given by AMA members who have undertaken interesting and innovative work. There was also a presentation of recent research undertaken by MORI on behalf of London Calling (the sponsors of the event) and practical insights into the world of cultural tourism.

The day concluded with a keynote presentation from the commercial sector on how to use innovation to achieve business objectives.

Overall, the day offered a wealth of inspiration and ideas to take back to the workplace.

• Cultural tourism – a growth market
• Changing attitudes towards cultural diversity
• Sold on bold - Making word-of-mouth marketing really work
• Small things bright and beautiful – Innovation through collaboration
• Using ticketing to create new and more loyal audiences
• Research findings on marketing in creative industries