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Two women in white lab coats and protective glasses examine an object.

Case study: Brooklands Museum and Brooklands Innovation Academy

Flo Carr, Associate Director, Indigo speaks to Tamalie Newbery, CEO of Brooklands Museum about how much can be achieved through meaningful partnership between organisations with shared values.

Published: 2023 | Resource type: Case studies

The silhouette of a face against a vivid night sky blue. In the silhouette are circles of many sizes some connected by lines

Heritage Innovation diary

The Arts Marketing Association (AMA) was one of 35 organisations awarded a Heritage Innovation Fund grant supported by The National Lottery Heritage Fund. Paul Blundell, the AMA’s Head of Digital Research & Development, takes us through key moments in his diary as he explores challenges and pioneering solutions for making the heritage workforce fit for the future.  ... Read more

Published: 2023 | Resource type: Article

A man wearing virtual reality glasses falling backwards

A short introduction to the Metaverse

The concept of the Metaverse has been buzzing around for some time now. With AR and VR technologies quickly developing, what does the Metaverse mean, and how it is evolving today? Two blogs from Danny Skahill and Miles Dorsey from marketing consultancy HdK bring us up-to-speed.  

Published: 2022 | Resource type: Article

Black Country Living Museum

Black Country Living Museum – Business Model Case Study

Discover how Black Country Living Museum’s determination to offer compelling and educational experiences drives innovation.

Published: 2015 | Resource type: Case studies

Museum of Art and History Santa Cruz

Santa Cruz Museum of Art & History – Business Model Case Study

A case study exploring how Santa Cruz Museum of Art & History transformed its business model in response to a crisis.

Published: 2015 | Resource type: Case studies

Ironbridge Gorge Museum Trust

Ironbridge Gorge Museum Trust – Business Model Case Study

Discover how Ironbridge Gorge Museum Trust is future proofing the story of the Industrial Revolution by trying new things, being flexible and taking calculated risks.

Published: 2015 | Resource type: Case studies

Western Australian Museum WA Faces

Western Australian Museum – Business Model Case Study

A case study exploring the business model of Western Australian Museum, as it moves into the delivery phase of the largest museum building project in the Southern Hemisphere.

Published: 2015 | Resource type: Case studies

Center of Creative Arts and COCABiz: case study in innovation and adaptive capacity

This is an in-depth US-based case study documenting the successes of COCABiz: a programme of the Center for Creative Arts that supports the business community in St. Louis, Missouri with integration of artistic practices. COCABiz was a project incubated in’s Innovation Labs for the Performing Arts programme in 2009, and has since grown into ... Read more

Published: 2015 | Resource type: Case studies

Latino New South: case study in innovation and adaptive capacity

This US-based case study looks at the collaborative work of three organizations – Levine Museum of the New South, the Atlanta History Center, and the Birmingham Civil Rights Institute – and their shared innovation project, Latino New South. Latino New South was a project incubated through’s Innovation Labs for Museums programme. It is an ... Read more

Published: 2015 | Resource type: Case studies

In the space everyone can watch you stream

Introducing the first iteration of The Space, a BBC and Arts Council England partnership project, which provided a digital platform to distribute art. Such projects have the potential to change the way that audiences engage with culture. This presentation helped marketers understand what it meant, how best to prepare organisations and how to move forward ... Read more

Published: 2012 | Resource type: Guide/tools

Responding to harder times

In hard times most arts organisations need to generate new revenue streams through better financial management and more imaginative exploitation of cultural assets. This detailed report examines the political economy of the arts and culture. Its conclusion is that with the wealth of creative talent and entrepreneurial traditions the UK should be capable of turning ... Read more

Published: 2010 | Resource type: Guide/tools

How business can gain from the arts

The arts have a broader role to play in business in areas such as corporate creativity and human resource strategy. This research charts the development of the relationship between business and the arts examines and proposes new possibilities for how the arts and business might work together.

Published: 2004 | Resource type: Research

Digital innovations and the arts

Digital technology is changing artistic practices and the partnerships that arts organisations form. This guide presents a number of experimental and innovative examples of digital technology which have been adopted by the cultural sector. The case studies feature implications for all arts-business partnerships in terms of audience and consumer engagement.

Published: 2014 | Resource type: Guide/tools

Innovate, motivate and captivate audiences

This guide was developed by the US nonprofit National Arts Marketing Project – a programme of Americans for the Arts, and is full of innovative case studies and fresh, bold ideas to boost audience development and revenue. Inviting naked cyclists into a museum to find new audiences? Bringing art to the local laundromat to promote ... Read more

Published: 2013 | Resource type: Guide/tools

Creating engaging digital events and projects

The Culture Hack Toolkit is a handy and comprehensive guide to producing your own digital prototyping programme. The toolkit includes information on what motivates people to take part, what questions you should ask before you begin planning, and how participating in a Culture Hack event can support legacy projects and longterm organisational change alongside examples ... Read more

Published: 2014 | Resource type: Guide/tools

Using innovation to develop library as a ‘concept’ media centre

At DOK, Holland’s ‘Library Concept Center’ in Delft, exploring new innovation is at the core of what they do. In this article Doklab founder and director Erik Boekesteijn introduces the DOK library and the innovative work at Doklab. DOK can best be described as a media center that combines three unique collections: music and film, literature, and art; and is ... Read more

Published: 2014 | Resource type: article

Attracting an online audience with digitised collections

The Rijksmuseum made a decision to open their collection to a wider audience via the web. The museum embarked on digitising its collection in 2006. In 2010 the opportunity arose to build a new website with the digitised collection at its heart, accessible for the whole world. This concise case study looks at the process ... Read more

Published: 2013 | Resource type: Case studies


How a ground-breaking campaign changed Scottish women’s behaviour

This non-arts case study demonstrates how an innovative behaviour change campaign from the Scottish Government and The Leith Agency led to a 50% increase in women acting early on the symptoms of breast cancer by going to the doctor.  In an advertising first, the campaign boldly used images of real women’s breasts with visible signs ... Read more

Published: 2013 | Resource type: Case studies

Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate ... Read more

Published: 2011 | Resource type: Case studies

Selling opera: a simple message, delivered with the biggest impact

Jo Taylor found that when selling opera at Welsh National Opera (WNO) the simplest message, delivered with the biggest impact had great results without a huge price tag. This award-winning campaign achieved its objectives with a great rate of return and stood out as a creative and imaginative solution to a critical communications challenge.

Published: 2008 | Resource type: Case studies