The concept of the Metaverse has been buzzing around for some time now. With AR and VR technologies quickly developing, what does the Metaverse mean, and how it is evolving today? Two blogs from Danny Skahill and Miles Dorsey from marketing consultancy HdK bring us up-to-speed.  

Discover how Black Country Living Museum’s determination to offer compelling and educational experiences drives innovation.

A case study exploring how Santa Cruz Museum of Art & History transformed its business model in response to a crisis.

Discover how Ironbridge Gorge Museum Trust is future proofing the story of the Industrial Revolution by trying new things, being flexible and taking calculated risks.

A case study exploring the business model of Western Australian Museum, as it moves into the delivery phase of the largest museum building project in the Southern Hemisphere.

This is an in-depth US-based case study documenting the successes of COCABiz: a programme of the Center for Creative Arts that supports the business community in St. Louis, Missouri with integration of artistic practices. COCABiz was a project incubated in EmcArts.org’s Innovation Labs for the Performing Arts programme in 2009, and has since grown into ... Read more

This US-based case study looks at the collaborative work of three organizations – Levine Museum of the New South, the Atlanta History Center, and the Birmingham Civil Rights Institute – and their shared innovation project, Latino New South. Latino New South was a project incubated through EmcArts.org’s Innovation Labs for Museums programme. It is an ... Read more

Introducing the first iteration of The Space, a BBC and Arts Council England partnership project, which provided a digital platform to distribute art. Such projects have the potential to change the way that audiences engage with culture. This presentation helped marketers understand what it meant, how best to prepare organisations and how to move forward ... Read more

In hard times most arts organisations need to generate new revenue streams through better financial management and more imaginative exploitation of cultural assets. This detailed report examines the political economy of the arts and culture. Its conclusion is that with the wealth of creative talent and entrepreneurial traditions the UK should be capable of turning ... Read more

The arts have a broader role to play in business in areas such as corporate creativity and human resource strategy. This research charts the development of the relationship between business and the arts examines and proposes new possibilities for how the arts and business might work together.

Digital technology is changing artistic practices and the partnerships that arts organisations form. This guide presents a number of experimental and innovative examples of digital technology which have been adopted by the cultural sector. The case studies feature implications for all arts-business partnerships in terms of audience and consumer engagement.

This guide was developed by the US nonprofit National Arts Marketing Project – a programme of Americans for the Arts, and is full of innovative case studies and fresh, bold ideas to boost audience development and revenue. Inviting naked cyclists into a museum to find new audiences? Bringing art to the local laundromat to promote ... Read more

The Culture Hack Toolkit is a handy and comprehensive guide to producing your own digital prototyping programme. The toolkit includes information on what motivates people to take part, what questions you should ask before you begin planning, and how participating in a Culture Hack event can support legacy projects and longterm organisational change alongside examples ... Read more

At DOK, Holland’s ‘Library Concept Center’ in Delft, exploring new innovation is at the core of what they do. In this article Doklab founder and director Erik Boekesteijn introduces the DOK library and the innovative work at Doklab. DOK can best be described as a media center that combines three unique collections: music and film, literature, and art; and is ... Read more

The Rijksmuseum made a decision to open their collection to a wider audience via the web. The museum embarked on digitising its collection in 2006. In 2010 the opportunity arose to build a new website with the digitised collection at its heart, accessible for the whole world. This concise case study looks at the process ... Read more

This non-arts case study demonstrates how an innovative behaviour change campaign from the Scottish Government and The Leith Agency led to a 50% increase in women acting early on the symptoms of breast cancer by going to the doctor.  In an advertising first, the campaign boldly used images of real women’s breasts with visible signs ... Read more

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate ... Read more

Jo Taylor found that when selling opera at Welsh National Opera (WNO) the simplest message, delivered with the biggest impact had great results without a huge price tag. This award-winning campaign achieved its objectives with a great rate of return and stood out as a creative and imaginative solution to a critical communications challenge.

This comprehensive report looks at the burgeoning Innovation Technologies (IvT) sector and how such systems as eScience, modelling, stimulation and visualisation technologies along with virtual and rapid prototyping are helping shape the face of innovation across all business models along with the impact of this on public institutions in relation to leadership and business strategies ... Read more

This seminar looks at how putting new technology at the heart of redevelopment transformed a traditional arts centre into a media centre. Watershed Arts Centre in Bristol went through a dramatic process of digital innovation, research and workshops over a 2 year period to develop a new way to work more collaboratively with audiences, participants ... Read more