Futuristic glowing brain connected to email, social media and idea icons representing AI tools used in modern marketing.
Online training

Essentials of AI for Marketing

A 9-week course for arts marketers to understand how to use AI safely, ethically and responsibly. Starts from 29 March.

Secure your place
Booking closes 18 March

Audience feedback from the Showtime festival

Audience feedback from the Showtime festival

By The Audience Agency

SUMMARY

Showtime was the Greater London Authority's outdoor arts festival as part of the 2012 Cultural Olympiad. This document looks at the findings of qualitative research into the audiences who attended, including changing perceptions of art and culture, how it impacted the area, and whether people would attend similar events in future.

What did they think?

  • "Relaxing, stress reducing, I can't pass by and not watch it. Attracted like a magnet"
  • "Surprised at activities put on. First time I have seen activities like this in the area and it’s good for the kids"
  • "It has brightened up my day"
Resource type: Research | Published: 2013