This report summarises the findings of research carried out on Showtime – London’s outdoor arts festival, held as part of the London 2012 Cultural Olympiad. It includes the results of a major face-to-face audience survey of more than 2,100 people, as well as an estimation of the total size of attendance. Includes an analysis of ... Read more

Showtime was the Greater London Authority’s outdoor arts festival as part of the 2012 Cultural Olympiad. This document looks at the findings of qualitative research into the audiences who attended, including changing perceptions of art and culture, how it impacted the area, and whether people would attend similar events in future.

This quick and easy to follow overview of CACI’s Acorn geo-demographic classification explains what it is, where the information comes from – and how it can help arts marketers to understand their audiences and the different types of people within their audiences. It shows you what you can learn about segments’ behaviours, preferences and what ... Read more

This presentation looked at a range of primary and secondary research such as the DCMS Taking Part Survey and CASE reviews of research in sports and arts. It posed the question ‘What drives arts attendance? It looks at the impact of distance from venues and concludes that proximity is significant in predicting attendance, along with ... Read more