Key facts and figures for cultural tourism
If you're interested in strategy for targeting cultural tourists you'll find some useful facts and figures in this help-sheet. It contains a wealth of information gathered from various sources including Visit Britain, The London Visitors Survey and the Nations Brand Index. There's links to further resources along with details about decision making influences, sources of information used before and during visits, and the economic impact of cultural tourism.
Built or Historical Heritage
- Visiting museums is regarded as the 4th best activity in Britain (out of 32) and ranks 3rd on potential visitors’ to do lists - a key strength for Britain and a motivator to visit
- Almost all countries rate Britain’s built heritage activities as the best ones to do in Britain, and see them as top priorities if they were to visit Britain
- Visiting castles/stately homes is regarded as the best activity the UK has to offer and would be potential visitors’ highest priority if they were to visit Britain.