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Meggy Cheng head and shoulders

Podcast: Branding Hong Kong’s M+ Museum

Dive into the world of branding a major museum with Meggy Cheng, the former Head of Marketing and Branding at Hong Kong’s M+ Museum. One of a series of podcasts with museum people by For Arts Sake.

Published: 2024 | Resource type: Podcasts

Georgia Rivers: Marketing beyond your core audience

How do you sell a product few people have heard of, many don’t think they need, and that costs a lot? What happens when your core audience is shrinking and lots of your content is available for free online? Where do you look for new audiences… and how would they find you? Opera Australia‘s Sales ... Read more

Published: 2020 | Resource type: Guide/tools

Open Listings – how Culture Hosts works.

Ben Williams, Digital Services and Marketing Manager, Creative Tourist Consults comments on the Discovery Report, ‘Could open data help arts and culture listings’ (Nesta and The Satori Lab) and takes us through their integrated online listings platform – Culture Hosts.

Published: 2020 | Resource type: Article

Behind the Scenes: Dorset Moon – one small step to giant success

In the final of three blogs looking behind the scenes at a major project across Dorset, arts marketer, Director of storytelling agency, Storiie and AMA member Laura Mulheron takes us through the final phase of Dorset Moon featuring Luke Jerram’s Museum of the Moon.

Published: 2019 | Resource type: Article

A huge full moon shines over several people who look tiny in comparison. Pictured inside a large museum space.

Behind the Scenes: To the moon and back – the collaboration of arts organisations to reach new heights

In the second of three blogs looking behind the scenes at a major project across Dorset, arts marketer and AMA member Laura Mulhern explores the importance of collaboration and partnerships.

Published: 2019 | Resource type: Research

Behind the Scenes: Bridging the gap between tourism and culture

Laura Mulhern, arts marketer for Dorset Moon and AMA member, takes us through how three festivals in Dorset came together for the first time to  produce a joint festival – Dorset Moon. Featuring Luke Jerram‘s internationally acclaimed Museum of the Moon a key objective of the collaboration was to bridge the gap between tourism and ... Read more

Published: 2019 | Resource type: Case studies

Developing audiences for contemporary art in the Inner and Outer Hebrides

Atlas Arts develops audiences for contemporary art in the Inner and Outer Hebrides with a team of just two people.  Working without a venue, the artists Atlas Arts commission work in different ways but all of them make connections with the contemporary world around them, tapping into the unique qualities of the local, rural area.  This ... Read more

Published: 2014 | Resource type: Case studies

Cultural tourism and its effect on Britain

Cultural tourism is able to deliver things which few other sectors can. It brings our country to life and encourages people to visit our shores, it develops a sense of community and attracts visitors to disparate parts of our nation. It cultivates the creativity that underpins our wider industrial efforts. Jonathan Mountford takes a look ... Read more

Published: 2013 | Resource type: article

Understanding the domestic and international tourism industry

Jonathan Mountford explored several areas in which AMA conference 2013 delegates could engage with cultural tourism and the incoming visitor market in the UK.

Published: 2013 | Resource type: Guide/tools

Cultural tourism statistics

A flurry of research shows that cultural tourism brings all sorts of benefits – join Heather Maitland on a trip around the cultural tourism statistics.

Published: 2013 | Resource type: Research

Never without art

Established in 1903, the Art Fund is the national fundraising charity for art which helps museums and galleries across the UK to acquire great works of art in all forms and media, from treasure hoards and Old Master paintings to contemporary sculpture. Kerstin Glasow reviews how the Art Fund dramatically grew their membership base and increased ... Read more

Published: 2013 | Resource type: Case studies


Cultural tourism is where it's at

Helen Palmer takes a look at the current focus on cultural tourism and what that might mean for the cultural sector.

Published: 2013 | Resource type: article


Networked marketing – The Manchester Weekender

The Manchester Weekender, now into its fourth annual run, was created by Creative Tourist on behalf of Manchester Museums Consortium to take advantage of the annual autumnal ‘critical mass’ of culture, visitors and, crucially, partnerships. Helen Palmer explains how it kicks off the autumn cultural season by creating a weekend-long snapshot of the best of ... Read more

Published: 2013 | Resource type: Case studies

Cultural tourism toolkit

Karan Thompson guides us through the background and inception of the Tourism Toolkit for Ireland’s Cultural Experiences she created during 2012 for Fáilte Ireland – Ireland’s National Tourism Development agency. The Cultural Experiences Toolkit was designed as a resource for cultural organisations and individuals working in the cultural sector – e.g. those developing events and festivals, ... Read more

Published: 2013 | Resource type: article

Collaborative digital marketing for cultural tourism

The website began as a collaborative digital marketing campaign for the Manchester Museums Consortium – nine of the large museums and galleries in Manchester city centre and The Quays. It now averages 50,000 unique hits a month from a highly engaged and loyal cultural readership, and has broadened its remit to promote cultural activities across ... Read more

Published: 2013 | Resource type: Case studies

Cumbria – visitors and cultural consumers segmentation analysis

This report explores a segmentation carried out on a number of databases from Cumbrian tourism organisations, venues and events. It looks at visitor origin to determine where cultural tourists came from, and assesses the role of local (North West) cultural consumers versus those from other parts of the UK. Visitors are broken down by MOSAIC ... Read more

Published: 2013 | Resource type: Research

How Visit London can help you reach more visitors

This factsheet explains the advice and support that Visit London offers in order to reach more visitors. You’ll find links to further free online resources, information about partnership opportunities, marketing and PR campaign ideas, and details of how to get listed on the Visit London website. There’s also a handy top tips section for developing ... Read more

Published: 2010 | Resource type: Guide/tools

Cultural tourism: a glossary

This short but useful glossary provides an explanation of some of the most commonly occurring terms used within the field of cultural tourism. You’ll find a list of terminology and definitions – a must for anyone who has cultural tourists as a priority audience group.

Published: 2010 | Resource type: Guide/tools

Audiences London Cultural Tourism Resources

How to segment cultural tourists

Discover various ways that you can segment cultural tourists and explore motivational trends in cultural tourism in this handy factsheet from Audiences London.

Published: 2010 | Resource type: Guide/tools

Developing cultural tourists: London 2012

London 2012 was a prime opportunity for engaging with cultural tourists. This factsheet describes the opportunities that were presented during London 2012 for developing a tourist audience – including those with the London Media Centre, Visit London’s 2012 marketing strategy, hospitality and hosting, and the overall 2012 culture diary.

Published: 2010 | Resource type: Guide/tools