How to be friends with your audience and your artistic director
How to be friends with your audience and your artistic director
By
Jo Taylor
Louise Miles-Crust
SUMMARY
An essential guide to learning how to speak fluent 'Artistic Director', enabling you to build a positive working relationship with the person who programmes your venue. Respecting each others skills and experience, putting art and audiences on an equal footing, using the audience to influence programming policy and allowing real and authentic CRM practices to be developed are all discussed.
Before the conference, marketers were asked for the top 10 things that annoyed them about their Artistic Director. This was an anonymous survey. They said:
• possessive
• don't share information
• controlling
• hissy fits
Programmers and Artistic Directors were asked for the top 10 things that annoyed them about marketers. And they said...
• possessive
• don't share information
• controlling
• marketers get very up and down according to the latest sales
• don't want to take on board that programmers can help them
• part of the problem is that marketers talk about this all the time and have a professionalised industry; they have the language and that makes it difficult to communicate with them
Resource type: Guide/tools | Published: 2013
