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Getting started with CRM — how to develop an effective CRM strategy

CRM — customer relationship management — is not just about using a CRM system it’s about building and creating meaningful relationships with your visitors and audiences. In this online masterclass Helen Dunnett and Edward Appleyard provide practical insight into how a CRM strategy can work for a small to medium sized heritage organisation and the ... Read more


Published: 2021 | Resource type: Webinars and films

Neon Open Sign

Building blocks for reopening

This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.


Published: 2020 | Resource type: Guide/tools

Night scene of the frontage of Cork Opera House

Why digital dependence could be the key to growing ticket sales

SeatGeek, the mobile-focused ticking platform takes us through their work with Cork Opera House to increase functionality through all of its sales channels.


Published: 2019 | Resource type: Article

Choosing the right Ticketing/CRM system for your Visitor Attraction

The VE:Forum, in partnership with Indigo and BOP Consulting, has produced this CRM guide to provide a framework for visitor attractions to evaluate their existing system(s), or explore the possibility of investing in a new one. It draws on the experiences of a number of visitor attractions who have recently changed systems or considered changing systems. Alongside the attractions ... Read more


Published: 2019 | Resource type: Guide/tools

Spektrix Insights Report 2019: Executive Summary

The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system. The report was published in May 2019 and is available in full, here: http://www.spektrix.com/insights2019


Published: 2019 | Resource type: Research

Shakespeare’s Globe – the journey towards a CRM strategy

Follow the journey of Shakespeare’s Globe as they put in place a comprehensive CRM strategy. This in-depth article gives you useful pointers to powering up CRM within your organisation (whatever its size) and a framework that you can use for your own projects to make a business case for change.


Published: 2018 | Resource type: article

Selecting Ticketing Systems

This guide on Selecting Ticketing Systems was updated in March 2018 from an earlier ADUK resource sheet first shared on CultureHive in 2012. Authored by Roger Tomlinson .


Published: 2018 | Resource type: Guide/tools

How Much Will a CRM/Ticketing System Cost?

Helen Dunnet, Director of HD Consulting has created a series of guides and tools to help you discover the joys of a well thought out CRM system.


Published: 2018 | Resource type: Guide/tools

Tips to help you with your CRM implementation

Originally published from author Mags Rivett, Marketing Manager at Purple Vision. This guide has been updated by Helen Dunnett, Director of HD Consulting in February 2018.


Published: 2018 | Resource type: Guide/tools

Top tips to keep on top of your CRM

This guide provides seven top tips for looking after your CRM to ensure it effectively delivers the benefits, relationships and data your can utilise.


Published: 2015 | Resource type: Guide/tools

Cart before the horse for CRM?

When thinking and talking about a CRM strategy don’t just focus on the IT implementation that is the customer database technology. A clear understanding of customer journeys and how a customer interacts with your organisation will help you align your internal business processes and CRM strategy with these interactions.


Published: 2015 | Resource type: article

An inside view on data and fundraising

This guide is based on an interview with Ben Park of Minor Tickets on how arts and cultural organisations should be using data effectively within fundraising. It considers database management and the benefit of linking data; CRM and software options; skills and experience needed to develop use of data; how data can inform planning and donor insights; and ... Read more


Published: 2015 | Resource type: Guide/tools

Do I need a CRM or a donor database?

In this article, Mags Rivett from Purple Vision discusses in detail the difference between a CRM and a donor database and considers why that difference matters.


Published: 2015 | Resource type: article

Tips to help you with your CRM implementation

This is useful guide by Mags Rivett from Purple Vision compares the process of implementing a new CRM to a bike ride journey. It provides five top tips that will help you successfully implement your new CRM – from planning and integration through to project management, User Acceptance Testing and staying on top of potential ... Read more


Published: 2015 | Resource type: Guide/tools

Five key points to consider when selecting a database or CRM

This useful resource by Mags Rivett from Purple Vision provides a guide on selecting a CRM or database for small, non-profit, charitable organisations. It provides a five-point approach to help you find what’s right for your organisation including: strategy, integration, ease of use, expert support and budget.


Published: 2015 | Resource type: Guide/tools

Developing a new website

Brighton Dome is the major arts and cultural provider in Brighton and Hove and offers year-round high quality performances across all art forms. In May Brighton Dome also produces the annual Brighton Festival – a high-profile, three-week international producing and commissioning arts festival. This case study describes how the Brighton Dome redeveloped its website and digital platforms ... Read more


Published: 2013 | Resource type: Case studies

CRM strategy – why is a seamless customer journey so important?

Across the cultural sector, organisations are thinking about customer journeys. From the first piece of communication to their experiences of a venue, everything you do contributes to whether or not a good relationship can be created. In this article, Sarah Chambers considers customer relationship management (CRM) and what it should look like for arts and ... Read more


Published: 2013 | Resource type: article

Assessing audience loyalty – a must for every arts organisation

Arts marketers are constantly under pressure to justify every pound they spend against the return they achieve – and a good loyalty-based, or CRM (Customer Relationship Management), approach will help you do just that.


Published: 2009 | Resource type: article

Using CRM to support artistic risk

Many arts organisations, especially those driven by artistic rather than social objectives, are unashamedly product-led. Of course, there are exceptions to this approach, but often, marketing departments are concerned with promoting work that has been developed separately from the audience it ultimately aims to attract.


Published: 2009 | Resource type: article

Do your core organisational values match your vision?

We need to make real connections with our audiences, and the best way to do this is to ensure that every department across your organisation shares core values and vision.  However, this can involve change, and change isn’t always easy.  Here, we are offered case studies to show how two organisations have changed the way ... Read more


Published: 2006 | Resource type: Case studies