A collection of resources from the industry-leading arts and culture CRM solution, Tessitura.  These continue the discussion following their Next Level Marketing session at AMA’s Digital Marketing Day 2023. Insight and practical solutions on digital transformation, digital strategy and creating a data-driven culture.

What would it mean to you if you could double the number of people your organisation was able to meaningfully engage with? Revive your database with GDPR and Legitimate Interest with this whitepaper by Ticketsolve. 

CRM — customer relationship management — is not just about using a CRM system it’s about building and creating meaningful relationships with your visitors and audiences. In this online masterclass Helen Dunnett and Edward Appleyard provide practical insight into how a CRM strategy can work for a small to medium sized heritage organisation and the ... Read more

This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.

SeatGeek, the mobile-focused ticking platform takes us through their work with Cork Opera House to increase functionality through all of its sales channels.

The VE:Forum, in partnership with Indigo and BOP Consulting, has produced this CRM guide to provide a framework for visitor attractions to evaluate their existing system(s), or explore the possibility of investing in a new one. It draws on the experiences of a number of visitor attractions who have recently changed systems or considered changing systems. Alongside the attractions ... Read more

The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system. The report was published in May 2019 and is available in full, here: http://www.spektrix.com/insights2019

Follow the journey of Shakespeare’s Globe as they put in place a comprehensive CRM strategy. This in-depth article gives you useful pointers to powering up CRM within your organisation (whatever its size) and a framework that you can use for your own projects to make a business case for change.

This guide on Selecting Ticketing Systems was updated in March 2018 from an earlier ADUK resource sheet first shared on CultureHive in 2012. Authored by Roger Tomlinson .

Helen Dunnet, Director of HD Consulting has created a series of guides and tools to help you discover the joys of a well thought out CRM system.

Originally published from author Mags Rivett, Marketing Manager at Purple Vision. This guide has been updated by Helen Dunnett, Director of HD Consulting in February 2018.

When thinking and talking about a CRM strategy don’t just focus on the IT implementation that is the customer database technology. A clear understanding of customer journeys and how a customer interacts with your organisation will help you align your internal business processes and CRM strategy with these interactions.

This guide provides seven top tips for looking after your CRM to ensure it effectively delivers the benefits, relationships and data your can utilise.

This guide is based on an interview with Ben Park of Minor Tickets on how arts and cultural organisations should be using data effectively within fundraising. It considers database management and the benefit of linking data; CRM and software options; skills and experience needed to develop use of data; how data can inform planning and donor insights; and ... Read more

In this article, Mags Rivett from Purple Vision discusses in detail the difference between a CRM and a donor database and considers why that difference matters.

This is useful guide by Mags Rivett from Purple Vision compares the process of implementing a new CRM to a bike ride journey. It provides five top tips that will help you successfully implement your new CRM – from planning and integration through to project management, User Acceptance Testing and staying on top of potential ... Read more

This useful resource by Mags Rivett from Purple Vision provides a guide on selecting a CRM or database for small, non-profit, charitable organisations. It provides a five-point approach to help you find what’s right for your organisation including: strategy, integration, ease of use, expert support and budget.

Brighton Dome is the major arts and cultural provider in Brighton and Hove and offers year-round high quality performances across all art forms. In May Brighton Dome also produces the annual Brighton Festival – a high-profile, three-week international producing and commissioning arts festival. This case study describes how the Brighton Dome redeveloped its website and digital platforms ... Read more

Across the cultural sector, organisations are thinking about customer journeys. From the first piece of communication to their experiences of a venue, everything you do contributes to whether or not a good relationship can be created. In this article, Sarah Chambers considers customer relationship management (CRM) and what it should look like for arts and ... Read more

Arts marketers are constantly under pressure to justify every pound they spend against the return they achieve – and a good loyalty-based, or CRM (Customer Relationship Management), approach will help you do just that.