How theatres can maximise revenue through secondary spend

Let your website do the hard work

When a customer is moving through the online booking journey they're already in the spending state of mind, so it's a great time to suggest other purchases. Make sure your website is set up to take care of this by setting up your booking path to recommend other purchases automatically. You should be able to link relevant items to the show they're booking so that you're still adding value by offering them something they're genuinely interested in - whether that's show merchandise or programmes.