CultureHive > Guide/Toolkit > How theatres can maximise revenue through secondary spend
30th April 2015 Sara Lock

How theatres can maximise revenue through secondary spend

By: Ben Park, Spektrix

Secondary spend is the idea of getting a bit more revenue from your existing customers when they’re with you, and it’s pretty big business. Ben Park, Head of Business Development at Spektrix explains.

Let your website do the hard work

When a customer is moving through the online booking journey they're already in the spending state of mind, so it's a great time to suggest other purchases. Make sure your website is set up to take care of this by setting up your booking path to recommend other purchases automatically. You should be able to link relevant items to the show they're booking so that you're still adding value by offering them something they're genuinely interested in - whether that's show merchandise or programmes.

| Published:2015

Smart tags: customer service income customer relationship marketing