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How behavioural economics can revolutionise your marketing strategy

Kizzie Burkett, Account Manager at international arts and live entertainment marketing agency AKA looks at how we can apply behavioural economics to the arts and entertainment sector.


Published: 2021 | Resource type: Article

10 ways to make your dynamic pricing targets work harder

The dynamic pricing innovator Sean Kelly, founder of Vatic (dynamic pricing for performing arts and ticketed venues) takes us through his top 10 tips to make your pricing targets work effectively.


Published: 2019 | Resource type: article

Flexible Family Tickets in Museums – commercial considerations

A report by CultueLabel for Kids in Museums looking at opportunities to use flexible family tickets to develop new creative business models.


Published: 2019 | Resource type: Research

Mottisfont Abbey — Secondary Spend Case Study

Discover how Mottisfont Abbey has become a sustainable year-round business and the positive impact investing in its infrastructure has had on increased visitor numbers and secondary spend income.  


Published: 2018 | Resource type: Case studies

Developing successful partnerships

This resource provides tips on how to nurture successful partnerships to enable new income. The tips have been shared by a range of business advisors contributing to Prosper, Creative United’s business support programme for the arts, museums and libraries.


Published: 2018 | Resource type: article

Developing new products and services

Alison O’Hara joined New Writing North (NWN) in April 2017 with the responsibility of growing the organisation’s enterprise and trading activities. Prosper, Creative United’s business support programme for the arts, museums and libraries, is helping Alison and NWN to explore the development of new products and services.


Published: 2017 | Resource type: article

Diversifying revenue streams

This collection features snippets of case studies by Mark Robinson and offers inspiration for developing new sources of income.


Published: 2017 | Resource type: Guide/tools

Successful retailing for smaller museums cover

AIM Success Guide: successful retailing for smaller museums

John Prescott from Retail Matters shares how and why a good shop can enhance visitor experience.


Published: 2017 | Resource type: Guide/tools

Resource cover with circle design

Getting Started with Commissioning: a toolkit for arts and culture organisations in the South East

Creative Future shares advice for adapting to the shift from traditional grants to tendering and commissioning.


Published: 2017 | Resource type: Guide/tools

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Analysis of Arts Council England NPO data

Sarah Thelwall shares MyCake’s fourth annual analysis of the Arts Council England annual data set. Gain insight into the business models of small and large-scale organisations and compare the income streams of different artforms with MyCake’s interactive dashboard.


Published: 2017 | Resource type: Research

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Leveraging leadership into income growth

LUX is an international arts agency that supports and promotes artists working with the moving image. This paper written by Sarah Thelwall looks at how the models for the development of mixed income streams in non-profit arts organisations are evolving, how organisations such as LUX are leading these developments and the opportunities this presents for ... Read more


Published: 2010 | Resource type: Research

How theatres can maximise revenue through secondary spend

Secondary spend is the idea of getting a bit more revenue from your existing customers when they’re with you, and it’s pretty big business. Ben Park, Head of Business Development at Spektrix explains.


Published: 2015 | Resource type: Guide/tools

Rambert by Gabriel Saldana

Rambert Moves: Capital Campaign

Learn how Rambert raised the funds to move to a new home on the South Bank and sustain their long-term growth.


Published: 2015 | Resource type: Case studies

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Fundraising from an Artistic Director's perspective

One of the biggest challenges in fundraising is that funders want access to artistic directors as often it’s their vision that is being supported. In this interview, Wieke Eringa, Artistic Director of Yorkshire Dance, discusses her approach to fundraising including the challenges and benefits of leading on fundraising; building income; fundraising for both projects and core costs; ... Read more


Published: 2014 | Resource type: Case studies

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Investing in change – developing innovative new business models

In this article, Michelle Wright discusses the need for arts organisations to be more innovative in their fundraising by adapting their business model to generate more commercial income.


Published: 2014 | Resource type: article

Responding to harder times

In hard times most arts organisations need to generate new revenue streams through better financial management and more imaginative exploitation of cultural assets. This detailed report examines the political economy of the arts and culture. Its conclusion is that with the wealth of creative talent and entrepreneurial traditions the UK should be capable of turning ... Read more


Published: 2010 | Resource type: Guide/tools

Funder needs analysis tool

This useful tool provides an income spectrum that will help you understand the expectations and requirements that different income streams will have on your organisation. It will help you focus on the different approaches needed for funders, clients and customers. It was developed by the NCVO to help voluntary and community organisations to develop and implement a sustainable income ... Read more


Published: 2014 | Resource type: Guide/tools

Maximise your existing business model to generate new income

Ten years ago the Belgrade Theatre in Coventry had to find new sources of income.  In this article, Joanna Reid describes how, in addition to promoting its events and conferencing services, the theatre turned its in-house workshop into a commercial set-building operation, which now contributes £400,000 a year as a production services subsidiary.


Published: 2014 | Resource type: article

An introduction to arts budgeting

How does an arts organisation set its annual budget? This short guide looks at the principles of budgeting, the income and expenditure budgets (including different methods of ticket pricing), monthly budget profiling and VAT.


Published: 1999 | Resource type: Guide/tools