Unlock the full potential of your Google Grant with actionable insights from arts and culture marketing experts, Altair Media. Lyndsey Best, Director and Founder and Dan Simms, Head of Media explore a range of practical approaches to elevate your Grant account from a background channel to an essential tool for business growth.

This practical guide highlights routes to consider for teams that want to see their heritage organisation expand its reach. For those not yet ready to grow their organisation, the benchmarks in this report can help you compare your income streams to similar-sized organisations. A MyCake and Cause4 guide for Heritage Compass.

It’s not always easy for community businesses to get their hands on the kind of detailed financial data that helps build a business case, and get an important local service up and running. This set of Success Guides by Power to Change supports you with some concrete data that can help you run a more ... Read more

Laura Mulhern, founder of Plan Make Do explores how to manage the financial peaks and troughs of a freelance creative career by creating passive income streams.

Katie Moffat from Substrakt predicts the top five digital trends that will be in focus across 2022: sustainability, accessibility, maximising income, collaboration, digital experiences.

Faye Edwards, Cause4 Programmes Associate asks who really benefits when heritage sites become filming locations? Full of advice and tips about how this income stream fits into a wider income generation plan.

Kizzie Burkett, Account Manager at international arts and live entertainment marketing agency AKA looks at how we can apply behavioural economics to the arts and entertainment sector.

The dynamic pricing innovator Sean Kelly, founder of Vatic (dynamic pricing for performing arts and ticketed venues) takes us through his top 10 tips to make your pricing targets work effectively.

A report by CultueLabel for Kids in Museums looking at opportunities to use flexible family tickets to develop new creative business models.

Discover how Mottisfont Abbey has become a sustainable year-round business and the positive impact investing in its infrastructure has had on increased visitor numbers and secondary spend income.  

This resource provides tips on how to nurture successful partnerships to enable new income. The tips have been shared by a range of business advisors contributing to Prosper, Creative United’s business support programme for the arts, museums and libraries.

Alison O’Hara joined New Writing North (NWN) in April 2017 with the responsibility of growing the organisation’s enterprise and trading activities. Prosper, Creative United’s business support programme for the arts, museums and libraries, is helping Alison and NWN to explore the development of new products and services.

This collection features snippets of case studies by Mark Robinson and offers inspiration for developing new sources of income.

John Prescott from Retail Matters shares how and why a good shop can enhance visitor experience.

Creative Future shares advice for adapting to the shift from traditional grants to tendering and commissioning.

Sarah Thelwall shares MyCake’s fourth annual analysis of the Arts Council England annual data set. Gain insight into the business models of small and large-scale organisations and compare the income streams of different artforms with MyCake’s interactive dashboard.

LUX is an international arts agency that supports and promotes artists working with the moving image. This paper written by Sarah Thelwall looks at how the models for the development of mixed income streams in non-profit arts organisations are evolving, how organisations such as LUX are leading these developments and the opportunities this presents for ... Read more

Secondary spend is the idea of getting a bit more revenue from your existing customers when they’re with you, and it’s pretty big business. Ben Park, Head of Business Development at Spektrix explains.

Learn how Rambert raised the funds to move to a new home on the South Bank and sustain their long-term growth.