From arts marketer to CEO

From arts marketer to CEO

By Peter Bellingham


A leadership article.  Peter Bellingham, Managing Director - Welsh National Opera, shares some thoughts on his career progression to a senior executive role in the arts and cultural sector.

Given the enormous progress made in the professionalisation of arts marketing over the last ten to fifteen years (credit for which must be given to the Arts Marketing Association), it’s surprising that all too often a glass ceiling still stands in the way of senior marketing professionals’ aspirations to be the industry’s next executive directors/CEOs.
If you look simplistically at career progression within the arts industry, more often than not it follows a linear approach to career development.

Resource type: Guide/tools | Published: 2013