This guide offers a broad introduction to arts marketing, with the aim of supporting any organisation or artist working in the arts.

An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum’s work.  For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can ... Read more

A leadership article.  Peter Bellingham, Managing Director – Welsh National Opera, shares some thoughts on his career progression to a senior executive role in the arts and cultural sector.

A case study of Grayson Perry: The Tomb of the Unknown Craftsman exhibition at the British Museum. Explore how the British Museum developed a segmented campaign to reach new audiences.

Looks at how social networks are changing the way audiences engage with arts and culture. What do we have that makes our content more interesting? How can organisations promote the experience of a physical event or performance to online audiences?