Getting the message across
Getting the message across
By
Peter Fisk
SUMMARY
Whether it’s a 30-second TV commercial, a half-page press release with some exciting news, a roadside poster trying to catch a driver’s eye, a 24-page brochure to take home and dwell on, or a 45-minute pod-cast speech by the artistic director … they all have an audience to engage, all have a purpose to achieve,a key message to get across.
The core message would typically incorporate the proposition that you want to deliver, the solution that you believe is right for them, the big idea that you want to stick in your audience’s mind.
