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Shared Decision-Making

Tips, tools and case studies from Creative People and Places projects.


Published: 2017 | Resource type: Guide/tools

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Power Up

Chrissie Tiller re-evaluates what we mean by offering people access to culture. This Creative People and Places case study is an attempt to contextualise the journeys being made by participants, artists, partners and teams on the CPP programme.


Published: 2017 | Resource type: Case studies

CPP logo and resource title

Building relationships with people new to the arts: some tips and approaches

Eleanor Turney captures some advice from the Creative People and Places network about tips and approaches to engaging new audiences.


Published: 2017 | Resource type: Guide/tools

Leap into Live Music Liverpool Philharmonic

60% of Leap into Live Music! audience from least engaged postcodes

Liverpool Philharmonic shares its experience of building relationships with audiences from disadvantaged groups through the Leap into Live Music! programme.


Published: 2016 | Resource type: Case studies

Snakes and Ladders Production Shot

Theatre show attracts 70% Black and Minority Ethnic audience

Plenty Productions shares its experience of developing new audiences for its show Snakes and Ladders through outreach and targeted marketing activity.


Published: 2016 | Resource type: Case studies

Engaging your audience to make good habits stick

Coppafeel! is a charity on a mission to stamp out late detection and mis-diagnosis of breast cancer. With a clear vision, a unique brand and a strong understanding of its target audience Coppafeel! has become a prominent organisation effectively reaching out to young people across the UK. During this AMA conference 2013 session Coppafeel! explained ... Read more


Published: 2013 | Resource type: Case studies

Engaging communities beyond the building

York Theatre Royal takes a cross-departmental approach to engaging communities ensuring the whole organisation is audience focused. They build long-term relationships with visitors and participants by working with them to deliver artistic work. During this AMA conference 2013 session Abbigail Ollive and Alexander Wright shared details of how York Theatre Royal has transformed the impact ... Read more


Published: 2013 | Resource type: Case studies

Promotional products drive action

This short article from Promotional Marketing was first published in January 2013 and shares top-line findings from research commissioned by the British Promotional Merchandise Commission.  So if you’re not sure how effective promotional products are in comparison to other channels of customer engagement, this is worth a quick read.


Published: 2013 | Resource type: article

Creating engaging brand experiences with emotion-based visitor research

This article was first published on Research Access.  It discusses how the Van Gogh Museum in Amsterdam is using the findings of a deep research exercise to move away from trying to ‘be all things to all people’.  The article makes reference to a presentation made by the Van Gogh Museum and TNS NIPO at ... Read more


Published: 2013 | Resource type: article

Getting the message across

Whether it’s a 30-second TV commercial, a half-page press release with some exciting news, a roadside poster trying to catch a driver’s eye, a 24-page brochure to take home and dwell on, or a 45-minute pod-cast speech by the artistic director … they all have an audience to engage, all have a purpose to achieve,a key message to get across.


Published: 2008 | Resource type: article

Five steps to embracing culture change

A culture change has been evolving largely as a result of demographic shifts, globalisation and technology – which is transforming the way people create, consume, commune and communicate. Diane Ragsdale finds out how arts organisations might adapt to this culture change.


Published: 2008 | Resource type: article