This resource gives examples of shared decision-making from across the Creative People and Places (CPP) programme. It includes case studies, tools and tips to help you think strategically, recruit, deliver collaboratively and reflect together.

Eleanor Turney captures some advice from the Creative People and Places network about tips and approaches to engaging new audiences.

Liverpool Philharmonic shares its experience of building relationships with audiences from disadvantaged groups through the Leap into Live Music! programme.

Plenty Productions shares its experience of developing new audiences for its show Snakes and Ladders through outreach and targeted marketing activity.

Coppafeel! is a charity on a mission to stamp out late detection and mis-diagnosis of breast cancer. With a clear vision, a unique brand and a strong understanding of its target audience Coppafeel! has become a prominent organisation effectively reaching out to young people across the UK. During this AMA conference 2013 session Coppafeel! explained ... Read more

York Theatre Royal takes a cross-departmental approach to engaging communities ensuring the whole organisation is audience focused. They build long-term relationships with visitors and participants by working with them to deliver artistic work. During this AMA conference 2013 session Abbigail Ollive and Alexander Wright shared details of how York Theatre Royal has transformed the impact ... Read more

This short article from Promotional Marketing was first published in January 2013 and shares top-line findings from research commissioned by the British Promotional Merchandise Commission.  So if you’re not sure how effective promotional products are in comparison to other channels of customer engagement, this is worth a quick read.

This article was first published on Research Access.  It discusses how the Van Gogh Museum in Amsterdam is using the findings of a deep research exercise to move away from trying to ‘be all things to all people’.  The article makes reference to a presentation made by the Van Gogh Museum and TNS NIPO at ... Read more

Whether it’s a 30-second TV commercial, a half-page press release with some exciting news, a roadside poster trying to catch a driver’s eye, a 24-page brochure to take home and dwell on, or a 45-minute pod-cast speech by the artistic director … they all have an audience to engage, all have a purpose to achieve,a key message to get across.

A culture change has been evolving largely as a result of demographic shifts, globalisation and technology – which is transforming the way people create, consume, commune and communicate. Diane Ragsdale finds out how arts organisations might adapt to this culture change.