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30th October 2013 Sara Lock

Getting the message across

By: Peter Fisk


Whether it’s a 30-second TV commercial, a half-page press release with some exciting news, a roadside poster trying to catch a driver’s eye, a 24-page brochure to take home and dwell on, or a 45-minute pod-cast speech by the artistic director … they all have an audience to engage, all have a purpose to achieve,a key message to get across.

The core message would typically incorporate the proposition that you want to deliver, the solution that you believe is right for them, the big idea that you want to stick in your audience’s mind.

| Published:2013

Smart tags: engaging design

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