Creating a successful arts-based initiative

Creating a successful arts-based initiative

By Arts & Business


Many arts organisations are making effective use of their assets and selling products and services to business to generate income. This guidance gives examples (Circus Space and Welsh National Opera) of how the arts sector has skills and ways of operating which are directly transferable to businesses – training, personal development, entertainment. It concludes by giving ten top tips for getting started on an entrepreneurial endeavour.

The recession has led to some sponsors to withdraw support, but just because they can’t sponsor this year doesn’t mean they won’t in the future. But how do you maintain that relationship in the meantime? How can the arts help businesses in this new operating landscape? By offering the business other ways of engaging with you – that could be supporting them with staff development, facilitating strategy development and in organisational development - you can embed the arts in business.

Resource type: Guide/tools | Published: 2014