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Creating a successful arts-based initiative

Many arts organisations are making effective use of their assets and selling products and services to business to generate income. This guidance gives examples (Circus Space and Welsh National Opera) of how the arts sector has skills and ways of operating which are directly transferable to businesses – training, personal development, entertainment. It concludes by ... Read more


Published: 2014 | Resource type: Guide/tools

Filling the empty seats first

How important is the person who nearly bought a ticket?  US-based marketing consultant Trevor O’Donnell offers some firm but considered advice on where and how ticketed arts organisations should be placing their sales energies to ensure empty seats are kept to a minimum.  Trevor is a straight talking marketing consultant who has developed marketing/sales strategies ... Read more


Published: 2013 | Resource type: article

How to increase ticket sales through dynamic pricing

This case study explains how The Place – a centre for contemporary dance in the middle of London – introduced a new pricing system for all their performances in 2001. After fifteen months closed for refurbishment, the theatre re-opened with five new main prices, all with different booking conditions. The strategy described in this case study ... Read more


Published: 2002 | Resource type: Case studies