Artistic involvement stimulates and motivates staff

Artistic involvement stimulates and motivates staff

By Mide Harris
Deirdre Figueiredo


A case study about how a company manufacturing sewing machines started by sponsoring an exhibition and has since immersed itself in the creative environment. Staff involvement in the community has made them more confident in their own skills, seen to be more effective than traditional forms of corporate training.

The impact of the project was deepened by taking the sales team to the launch of the exhibition, and providing opportunities for other staff to visit and take part. From one small step has grown a spider’s web of involvement. The result is a vibrant staff involvement in a range of social and cultural situations and a fresh context in which to think about and position VSM’s values and objectives.

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Community Sponsorship Training
Resource type: Case studies | Published: 2013