An audience development and mapping toolkit primarily aimed at those who work at UNESCO designated sites in the UK. Includes a range of practical approaches and examples and useful to any UK or international organisation and other initiatives looking at partnerships and place-based approaches to audience development.

Throughout the first weeks of August, 2024 the UK saw unacceptable and shocking scenes of violence across the UK.  Audiences, organisations, individuals and our wider communities have been affected both directly and indirectly by racist and Islamophobic acts. This is a collection of resources to help marketers across the UK, in the short and longer ... Read more

Natelle Morgan-Brown, Consultant, Co-creation and Participation at The Audience Agency guides us through key questions we need to ask ourselves before we start on any community engagement project.

The National Lottery Heritage Fund is the largest funder for the UK’s heritage. It has a vision for heritage to be valued, cared for and sustained for everyone, now and in the future. Their 10-year strategy sets out their ambitions to support projects of all sizes that connect people and communities to the UK’s heritage.

Part of the Future Trends series, published as part of the Warwick UK Cities of Culture Project and commissioned by the Arts and Humanities Research Council. This paper looks at  the importance of hyper-local offerings and developing a sense of ownership as ways of engagement.

A summary of the Association of Independent Museums (AIM) survey of its members on the impact of the cost of living crisis.

Kids in Museums outline how you can create a generous and welcoming offer for all families, children and young people in the face of the rising cost of living. Aimed at those working in the museum sector but lots of advice that applies to many venues.

Research rings warning bells about the potential effects of the cost-of-living  crisis on already hard-pressed cultural organisation across the UK. Anne Torreggiani, CEO, The Audience Agency gives suggestions for how we can both brace for its impact and support our communities.

Discover what co-creation means, how it can help you actively listen to and collaborate with the local community and form new partnerships as well as helpful insight on putting it into practice. Explore the Heart of Glass and Battersea Arts Centre report and three podcasts with artists, producers, and collaborators.

When the majority of arts programming was happening online amidst the pandemic, Heart of Glass made a statement to their communities: we’re still here, still believe in making art with local communities and want to champion art in unexpected places. Follow their story as they work with local residents in Parr, St Helens to change ... Read more

How Farnham Maltings put the community at the heart of everything they do from fundraising campaigns to building an organisational mission. A case study by the ticketing and box office software provider Ticketsolve to support their sponsorship of the Small Scale Development Programme: Wales 2022  

This resource is part of a series of tools and exercises from OF/BY/FOR ALL to help build more inclusive and relevant organisations as part of Arts Council England’s strategy for 2020-2030, Let’s Create.

This resource is part of a series of tools and exercises from OF/BY/FOR ALL to help build more inclusive and relevant organisations as part of Arts Council England’s strategy for 2020-2030, Let’s Create.

This Guide is part of a series of tools and exercises from OF/BY/FOR ALL to help build more inclusive and relevant organisations as part of Arts Council England’s strategy for 2020-2030, Let’s Create.

This free read online edition of Nina Simon‘s The Art of Relevance explores how mission-driven organisations can matter more to more people.

A free tool from The Change Network at OFBYFOR ALL for organisations who choose to change following Covid-19 or the uprising against racial violence and who believe in a more inclusive future.

A useful guide by Creative Scene sharing their work on creating community ambassadors to increase audiences from segments of lower engagement, build audience capacity at neighbourhood venues and increase data collection at events.

The AMA is backing the OF/BY/FOR ALL change network and following its progress through a range of blogs, case studies and videos. Our series includes a number of Q&A sessions with participant organisations who are furthering their mission to become OF, BY and FOR their communities.

The AMA is backing the OF/BY/FOR ALL change network and following its progress through a range of blogs, case studies and videos. Our series includes a number of Q&A sessions with participant organisations who are furthering their mission to become OF, BY and FOR their communities.

The AMA is backing the OF/BY/FOR ALL change network and following its progress through a series of Blogs by Nina Simon. Find out more and join the movement including how well your organisation embodies OF/BY/FOR ALL outcomes and practices and how your work can grow.