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Research and Development

Research and Development Issue 53 / January 2014 Put some research on your resolutions list. And make sure to carry it on well beyond the New Year. This winter issue of JAM is all about research and development (R&D) and includes articles from authors based in Wales, Poland and the US. Heather Maitland takes our ... Read more
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Using qualitative research to inform a segmentation system

Using qualitative research to inform a segmentation system Gaining key insights from combining qualitative and quantitative research techniques at the Edinburgh International Film Festival. This article was first published in JAM (issue 33 / January 2009). Article snippet The risk-taking segments saw more films and booked further in advance than their more cautious counterparts. By combining ... Read more