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Working in Partnership

Working in Partnership In this training video Laraine Penson explains how working in partnership with other organisations can support your communication strategy, help you raise your organisation's profile and reach and engage new audiences.  Working in Partnership — 5 minutes It covers: Benefits of third party endorsement Added value that partnerships offer Brand alignment Key to partnership ... Read more

Festivals

Festivals Issue 66 / Spring 2017 Something for everyone Festivals have always played an important role in bringing people together and are key part of the cultural landscape. In this issue of JAM we look at the different ways festivals support the work of the arts, cultural and heritage sector in growing and engaging with audiences. ... Read more

Families

Families Issue 64 / Autumn 2016 Family ties This issue of JAM welcomes families with open arms and explores how the arts, cultural and heritage sector can improve their offer for families. Jenny Daly shares the key learnings and best practice that the Family Arts Campaign has learnt since its launch in 2012. Debbie Richards ... Read more

Relevance

Relevance Issue 63 / Summer 216 The importance of being relevant This issue of JAM continues the AMA conference 2016 theme of relevance with Nina Simon reflecting on her conference keynote speech. Kevin Metchear explains how Chickenshed produced a video that captured the impact of the theatre's work while being relevant to potential supporters. The opening ... Read more

Working together

Working together Issue 45 / January 2012 The current rapid pace of change is not only happening with regard to technology but includes audience and visitor behaviour, patterns of demand and visitor profiles. The increasing diversity of artistic practice, and the extent to which people now expect experiences to be participatory or customised, have introduced ... Read more