Issue 64 / Autumn 2016

Family ties

This issue of JAM welcomes families with open arms and explores how the arts, cultural and heritage sector can improve their offer for families.

Jenny Daly shares the key learnings and best practice that the Family Arts Campaign has learnt since its launch in 2012.

Debbie Richards from Baker Richards considers the key principles that underpin a successful pricing strategy, which are as applicable to families as anyone else.

Z-arts, a multi-art form venue based in Hulme, Manchester, has gone from strength to strength since it increased its focus on working with children and families. Laura Stevens explains how this shift in direction has been achieved.

Catherine Hodgson gives an insight into the three-year building of Durham Cathedral in LEGO, which has not only been a successful fundraising campaign but has also proved a big hit with families.

JAM spoke to one of the undercover families involved in the judging of this year’s Kids in Museums’ Family Friendly Museum Award to find out more about the winner, York Art Gallery.

As the Panto season fast approaches, JAM‘s PatronBase provides a comprehensive guide on how ticketing systems can help seasonal sales go smoothly all year round.

We count the minutes and seconds in Spotlight with Jamie Bowen, Creative Assistant at the AMA, and Nina Simon invites you to join her at the AMA’s online book club to explore the themes of her book The Art of Relevance.


Any thoughts, comments or suggestions for JAM? Please email the Editor, Jacqueline Haxton at jacqueline@a-m-a.co.uk.


JAM cover image courtesy of York Museums Trusts (York Art Gallery). Gabriella with pot.