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Reconciling segmentation with diversity

Reconciling segmentation with diversity There was a time when the word ‘segmentation’ used to feel a bit too close to ‘segregation’, but we know nowadays that targeting can mean better communication, service, representation — and less marketing spend. So much for the ideal but as a practice, segmentation brings challenges. This article was first published ... Read more

Fostering young talent

Fostering young talent Issue 71 / Autumn 2018 The Young Ones Fostering young people’s talents can be a starting point to involving under-represented communities in the work of arts, cultural and heritage organisations. In this issue of JAM we look at a range of initiatives with young people and hear from individuals about their experiences ... Read more

Working together

Working together Issue 70 / Spring 2018 Working towards shared outcomes As we wrap up and review the pilot of Shared Ambition — Fundraising and Marketing Together, we’re taking the opportunity to explore that very topic in this issue of JAM. How many of us can say, hand on heart, that our organisations are perfectly ... Read more

Ten tips to bring fundraising and marketing closer together

Ten tips to bring fundraising and marketing closer together In this podcast Sian Dudley, Head of Marketing and Communications at Cast in Doncaster, shares her ten tips to making your marketing and fundraising teams have a more shared ambition. Ten tips to bring fundraising and marketing closer together — 3 minutes 30 seconds It covers: Ten ... Read more

Mapping and Analysis of Engagement Approaches across the Creative People and Places Programme

A major piece of new research that maps and analyses engagement approaches across the Creative People and Places programme. Written by Sarah Boiling and Clare Thurman. Commissioned by the Creative People and Places Network.

Royal Academy of Arts friends scheme

Royal Academy of Arts friends scheme Jennifer Faure Francis writes about how the Royal Academy of Arts Friends Scheme is structured and gives valuable insight in to the members of the RA friends scheme. This article was first published in JAM (issue 42 / April 2011). Article snippet Motivations for becoming a Friend are very ... Read more

Health & Wellbeing

Health & Wellbeing Issue 72 / Spring 2019 Good for your health The health benefits of the arts and culture are increasingly being recognised by government, healthcare practitioners and those working in the cultural sector. In this JAM we capture the tip of the iceberg of great programmes that are supporting a range of physical ... Read more