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Communication strategy

Communication strategy Issue 35 / July 2009 How do you make sure you are making the right strategic decisions before you start communicating with your audience or visitors? In this issue, both Heather Maitland in her research round-up (page 4) and Robert Jones in his feature (page 6) suggest that we start by making an ... Read more

Media buying

Media buying Issue 55 / July 2014 I've passed the editorial reins for this issue over to Howard Buckley and we find ourselves in capable hands. Having worked for arts organisations and an entertainment media agency, Howard is well-placed to cover this issue and lead the charge into a better understanding of the subject for ... Read more

Essential marketing skills

Essential marketing skills Issue 50 / May 2013 We’re fifty! Well, not quite, but this is the fiftieth issue of the ‘best-loved AMA member service’ and we'd like to thank all those who have contributed case studies, features and examples of good practice over the issues. There’s a lot of fantastic work going on out ... Read more