Resources tagged with

Think piece: Power Up

Chrissie Tiller re-evaluates what we mean by offering people access to culture. This Creative People and Places (CPP) case study is an attempt to contextualise the journeys being made by participants, artists, partners and teams on the CPP programme.

Creative People and Places: End of Year 3 Evaluation Report

Discover the lessons learned from Creative People and Places and spark your thinking about how to engage those in your community who are least engaged in the arts.

Four couples set on a bench in a gallery looking at a large work of art.

Building relationships with people new to the arts: some tips and approaches

Eleanor Turney captures some advice from the Creative People and Places network about tips and approaches to engaging new audiences.

Road sign saying faster but slower slower but faster

Lessons on collaboration and relevance from Creative People and Places

Mark Robinson shares some of the key learning from across the Arts Council of England funded Creative People and Places projects in 2016.

Do Something Different

Do Something Different In this nine-part training video Rosie Clarke details how to run cost-effective events to engage new audiences. Who is it for? Professionals in the cultural sector want to engage with new audiences. Part one: Introduction — 1 minute 30 seconds It covers: Idea generation How to involve staff and volunteers Adding value whilst keeping ... Read more

Press and PR

Press and PR Issue 40 / October 2010 The times, they are a-changin’ Reading through this month’s issue of JAM, one of the things that I found most fascinating was discovering that the lament for the end of newspapers is older than I thought. In her regular column (on page 4), Heather Maitland writes that ... Read more

Word-of-mouth marketing

Word-of-mouth marketing Issue 38 / April 2010 This issue of JAM will explore how word of mouth really works, whether it can be used to our advantage and how we can go about influencing the influencers. On page 4, Heather Maitland looks at ways of measuring online and offline word-of-mouth initiatives; Mel Larsen discusses the ... Read more

Digital Marketing Strategy

Digital Marketing Strategy In this five-part training video, Vicki Allpress Hill explains the process of digital marketing planning using a clear framework that will help you develop a systematic plan of action to achieve your digital marketing goals. Who is it for? Anyone responsible for digital marketing communications and projects who wants to learn how to ... Read more