AMA Conference 2020

Do Something Different

Do Something Different

In this nine-part training video Rosie Clarke details how to run cost-effective events to engage new audiences.

Who is it for?

Professionals in the cultural sector want to engage with new audiences.

Part one: Introduction — 1 minute 30 seconds

It covers:

  • Idea generation
  • How to involve staff and volunteers
  • Adding value whilst keeping costs low
  • Income generation
  • Marketing on a shoestring
  • Partnerships
  • Capturing success
  • Converting visitors
[my-speakers term=”Do Something Different”]

First published November 2012

Part two: Idea generation
— 4 minutes

Part four: Adding value but keeping costs low
— 4 minutes

Part six: Marketing on a shoe string
— 10 minutes

Part eight: Capturing the success of your event
— 5 minutes

Part three: Involving staff and volunteers
— 1 minute

Part five: Price and income generation
— 4 minutes

Part seven: Working in partnership
— 5 minutes

Part nine: Converting visitors into fans
— 4 minutes

Featured image courtesy of Roundhouse © John Williams