Digital Heritage Lab

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5 key stages of a successful content marketing process

Having a content marketing process can help you drive profitable results with your campaigns. But how can you make yours successful? Shane Barker, a digital marketing consultant who specialises in influencer marketing, content marketing, and SEO takes us through 5 steps to success. 

Working with digitised collections — the raw material

Digitised collections have many of the same management issues as physical collections, and need careful planning and rigorous documentation if you want to avoid getting in a muddle and have the information you need to create online content at your fingertips. In this Digital Heritage Lab webinar recording Kevin Gosling from the Collections Trust looks … Read more

Content production for press and PR

Content production for press and PR In our fast-changing media landscape the notion of us as ‘content producers’ becomes ever-more pertinent. In such an environment, what is the role of the PR/press practitioner? Roberta Doyle considers the changing role of press and PR. This article was first published in JAM (issue 52 / October 2013). Article snippet The ... Read more

Video

Video Issue 69 / Winter 2018 Lights Camera Action! Video plays a key role in everyday life — social media, online streaming, gaming, how-to training, education, and VR/AR experiences. In this issue of JAM we look at how video is being used within the arts, cultural and heritage sector; from marketing and engagement through to ... Read more

Storytelling

Storytelling Issue 65 / Winter 2017 Once upon a time ... Storytelling is the social and cultural activity of sharing stories and in this issue of JAM we explore how storytelling is being used in marketing and fundraising across the sector to connect arts, heritage and cultural organisations with their audiences and supporters. Adam Thurman opens ... Read more