Like most arts organisations in the UK, the Covid-19 pandemic has had an enormous impact on the activities of Brighton Open Air Theatre (BOAT). However, the team at BOAT have shown remarkable resilience in implementing changes and learnings into their work throughout the past year, in order to safely welcome families back to their open … Read more
Email marketing is a reliable lead generation and conversion tool, according to most successful marketers. However, without a proper strategy and smooth automation, your email marketing can’t produce your desired results. That’s where email marketing funnels come into play. Raj Marwal an Inbound Marketing Specialist at Branticles explains what they are and why we need to … Read more
Kizzie Burkett, Account Manager at the international arts and live entertainment marketing agency AKA explores eight key things arts marketers can learn from project managers. Including: starting with a question, being led by your mission statement, collaboration and defining success.
A good understanding of how to build a WordPress website will help you decide how much of your organisation’s website you can build yourself and at what point you might need additional support from a web developer. In this Digital Heritage Lab online masterclass recording, Paul Blundell shows you how to set up a WordPress website from scratch … Read more
Storytelling is an essential part of all fundraising. You need to tell people why your cause is important, what differentiates it from others and what you need funding for. Language, tone, audience and many other factors can affect the impact your story tells. In this Digital Heritage Lab webinar recording, Helen Jenkins explains the structure for … Read more
When the pandemic caused theatres to close The Donmar Warehouse used creative ways to continue telling stories, embrace the restrictions and stay true to their vision.
The British Museum held the largest exhibition of manga ever to take place outside of Japan. They used the exhibition to successfully reach new audiences and to support a perception shift for the museum. Ella Lewis-Collins, Senior Marketing Manager, British Museum and Sylvie Harding, Research Executive, Morris Hargreaves McIntyre take us through what they did.
Culture Segments is a powerful psychographic segmentation tool developed by Morris Hargreaves McIntyre. It helps you better understand and engage with your attenders and non-attenders. It fuels the engagement strategies of hundreds of performing arts venues, zoos, galleries, museums and heritage organisations worldwide.
Engagement with heritage can have a hugely positive impact on our physical, social and mental wellbeing. Based on their learning and experience during their successful project ‘Lost and Found’, Wessex Archaeology have created a guide to help you prepare and deliver a digital heritage wellbeing project.
CRM — customer relationship management — is not just about using a CRM system it’s about building and creating meaningful relationships with your visitors and audiences. In this online masterclass Helen Dunnett and Edward Appleyard provide practical insight into how a CRM strategy can work for a small to medium sized heritage organisation and the … Read more