Emails play an important role in digital marketing and email marketing platforms can help you make the most of this marketing tool. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell will introduce you to a range of providers to show how email automation can make your working life easier and … Read more
In this session recorded at Digital Heritage Lab’s Digital Skills Day, Matt Ecclestone explores the key role email plays in digital marketing and shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He look at ways to help you measure the effectiveness of your email marketing campaigns including … Read more
In this session recorded at Digital Heritage Lab’s Digital Skills Day, James Coleman takes you through the basics of website ‘user experience’ and ‘navigation’. Looking at specific examples, James will explain what these terms mean and give you the tools to interrogate your own website and make improvements. This session was sponsored by Supercool.
In this session recorded at Digital Heritage Lab’s Digital Skills Day, Katie Moffat talks about the different approaches to segmenting your online audiences and how to use that insight to improve your digital effectiveness.
Telling your organisation’s story is the key to engaging and reaching audiences and for heritage organisations that don’t have a collection this can be a challenge. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Janet Alderman explains what makes a good story and why telling your organisation’s stories can help engage with … Read more
This community mapping guide is part of a series of tools and exercises from OF/BY/FOR ALL to help build more inclusive and relevant organisations as part of Arts Council England’s strategy for 2020-2030, Let’s Create.
This resource is part of a series of tools and exercises from OF/BY/FOR ALL to help build more inclusive and relevant organisations as part of Arts Council England’s strategy for 2020-2030, Let’s Create.
Nina Simon, author of The Art of Relevance and founder of global charity OF/BY/FOR ALL, shares her perspective on new tools being offered to help build more inclusive and relevant organisations as part of Arts Council of England’s strategy for 2020-2030, Let’s Create.
This Guide is part of a series of tools and exercises from OF/BY/FOR ALL to help build more inclusive and relevant organisations as part of Arts Council England’s strategy for 2020-2030, Let’s Create.
An evaluation report by Elizabeth Lynch on Idea Test’s Make Change project. This is a story about a pilot project that did not work out as planned, that failed to generate all the hoped and planned for impacts but has made a useful space for reflection and learning for the Ideas Test team, their partners … Read more