Audience Spectrum: How to get the most from the cultural sector’s leading segmentation tool
Chris France, Head of Product Growth & Customer Success, Ben Jeffries, Head of Scotland and Megan Tripp, Community Manager at The Audience Agency take us through how you can get the most from Audience Spectrum.
Audience Spectrum segments the whole UK population by their attitudes towards culture, and by what they like to see and do. It is the most accurate tool the sector has ever had to help target audiences and include a wider public. And with the addition of 20 new subsegments in 2022, its profiling power is more precise than ever before.
Watch the webinar (View time 58 minutes)