7. How do I use email to increase visitor engagement and loyalty?

Emails play a key role in visitor engagement and developing loyalty. These resources look at best practice in email marketing and focuses on how to make your emails and email newsletters accessible in terms of content and format. It considers ways to help you measure the effectiveness of your email campaigns including click-through and open rates; AB testing; and assessing the best times to send your emails.

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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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