13. How do I run excellent online events – such as talks, workshops, conferences, school assemblies and AGMs – to engage my visitors? 

Online events and activities have been essential for heritage organisations to stay connected with their visitors and audiences over the past two years during the pandemic. They can also help organisations to expand audiences, increase accessibility and engage with new communities. In this resource, Danielle Patrick provides clear guidance on what to think about when organising an online event from understanding your audience’s needs, through to planning, programming, marketing, delivering and evaluating your event.

Heritage organisations have started to expand their learning offer to deliver programmes, resources and events online. In this webinar recording, Amy Todd and Liam Cunningham from Dig Yourself consider what elements of online learning can we use to support the in-person learning experience. From expanding audiences, increasing accessibility and engaging with new communities — there are many ways in which you and your heritage organisation can blend your in-person engagement with digital offers.

Your audio and video can have a big impact on the quality of your online events. In this resource Danielle Patrick provides a quick checklist of tips and tricks to help support you with getting the best out of your audio and video during your online events. Quick and easy wins to help make your video and sound quality as good as it can be.

This resource by Danielle Patrick provides a small selection of some of the online tools available to help support the delivery of your online events and activities. Platforms that enable you to register your attendees and ticket your event, to deliver your event online, and to evaluate the success of your event using online surveys.