20. What is visitor data and how do I collect it when I don’t have a ticketing or ‘Customer Relationship Management’ (CRM) system?

Visitor data can be collected even if you don't have a ticketing or CRM system. From approaching visitors with a clipboard and pen, through to creating a tally sheet and noting down the makeup of your visitors. This resource looks at the doable tasks and digital tools your organisation can utilise to capture meaningful data to help you understand the type of person engaging with your organisation and why.

An audience watching a woman and a man delivering a talk in front of various paintings and photographs

Image courtesy of Manchester Histories ©

A woman's face and shoulders overlaid with a stream of data

What is visitor data and how do I collect it when I don’t have a ticketing or ‘Customer Relationship Management’ (CRM) system?

This useful guide by Helen Dunnett explains the importance of data and the key things we need to know about collecting, storing and using it.

Levels

1. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 2 2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 3 3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.