About
AMAculturehive
This is a free online resource library for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.
About
This is a free online resource library for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.
It’s run by the Arts Marketing Association (AMA) – a diverse team of people passionate about engaging the public in arts, heritage and culture. Sharing expertise through training and networking events, members work together to influence the sector. For all enquiries about AMAculturehive, please contact our Editor Carol Jones
Latest resources
Image by Peggy und Marco Lachmann-Anke from Pixabay
research
Museums and Galleries Benchmark 2026: Top findings
Recent authors
Ranjit Kaur Atwal
Ranjit is a Communications Consultant and mentor, leading communications for Unlimited. With over 10 years in senior marketing roles across the cultural and creative industries, her expertise and passion are ...
Russell Dornan
Russell Dornan (he/him) is the Digital Media Content Manager at National Museums Scotland. He commissions editorial content and develops digital ...
Adam Gallacher
Adam is an accomplished professional in the cultural sector with over 10 years’ experience – specialising in business development, income ...
Chris Rolls
Chris Rolls is Head of Training and Development at 64 Million Artists. As Head of Training and Development for 64MA, ...
Auriel Majumdar
Auriel is a Creative Coach and Consultant with more than 20 years’ experience working in organisations as manager, strategist and change maker. In ...
Fahmida Miah
Fahmida Miah | Programme Manager | Media Trust Fahmida Miah is a Programme Manager at Media Trust. Currently, Fahmida leads ...
Sina Bahram
Sina Bahram is an accessibility researcher, speaker, and entrepreneur. In 2012 Sina founded the inclusive design firm Prime Access Consulting ...
Beckie Smith
Beckie Smith is the Directing Consultant at Flying Geese marketing and development consultancy. Until recently, Beckie was Head of Global Marketing for Imagination ...
Courtesy the author
Darya Danesh
Darya Danesh is a former Communications Specialist at Ki Culture. She holds an MSc in Communication Science from the University ...
Advita Patel
Advita helps organisations cultivate inclusive cultures through effective communications so all colleagues can belong and thrive in their work. She ...
James Coleman
James is Managing Director at Supercool. Having trained as a print designer, he founded the company in 2004 and began ...
Courtesy Tessitura Network
Tarsha Whitaker Calloway
Tarsha Calloway is Vice President, Philanthropy, Tessitura Network. She has extensive experience in non-profits fundraising, board governance, and strategy. Ms ...
Lara Ratnajara
Lara is a freelance cultural consultant specialising in diversity, innovation, leadership, collaboration and cultural policy implementation within the HE, cultural and digital sector ...
Dhikshana Turakhia Pering
Dhikshana Turakhia Pering is Head of Engagement and Skills at Somerset House, Trustee Museums Association and a Member of Museum Detox ...
Jo Breeze
Jo supports artists and creators to run full-funded crowdfunding campaigns. "You may only get one shot at a successful crowdfunding ...
Trish Thomas
Trish is Head of Digital Innovation at London Museum where she is led the digital transformation journey towards the opening ...
Dr Steven Franklin
Dr Steven Franklin is a self-confessed social media addict, with 4 years of experience working in the cultural and charity ...
Courtesy Tessitura Network
Sarah Herrera
Sarah Herrera, Assistant Director of Business Intelligence, Mondavi Center for the Performing Arts Sarah is the Assistant Director of Business ...
Nesta Nelson
Nesta Nelson is the Producer at Back to Ours and a Fellow of the Arts Fundraising and Philanthropy programme ...
David Reece
David Reece is Chief Strategy Officer at Baker Richards, where he leads the company’s strategic direction across both consulting and ...
Ranjit Kaur Atwal
Ranjit is a Communications Consultant and mentor, leading communications for Unlimited. With over 10 years in senior marketing roles across ...
Katy Raines
Katy Raines (CEO, Indigo) is regarded as one of the UK’s leading consultants on CRM and segmentation for the arts, ...
Mel Larsen
Mel is a Marketing Consultant and Business Growth Coach. She helps creative freelancers, entrepreneurs and cultural organisations identify their authentic vision ...